IIRC from working on my bike, it comes with a DID chain, which should be a good quality chain.
I'm not going into a whole chain maintenance thing, so I'll keep it to this:
Key to chain life are the o-rings, which seal lubricant into the critical pin-bushing part of the chain. If the o-rings are damaged and that lubricant escapes you'll see kinking and/or red dust coming out of the link, which is a sign of mechanical wear inside the link.
So, if anything you're doing to maintain the chain is shortening the life of the o-rings, it may well be doing more harm than good. One thing I would look at is cleaning using one of those stiff bristled brushes - probably too still. Another is what sort of cleaner/degreaser you're using - the chain manufacturers recommend kerosene and a soft brush for cleaning. Overly aggressive solvents (like brake cleaner) or degreasers may damage the o-rings or seep past them, washing out lubricant. In the past when I have cleaned the chain I have used kerosene and a soft paint brush (messy, but ultimately effective), and Simple Green and a soft-bristled tooth brush (time consuming, not sure how good Simple Green is for the o-rings).
Having said all that, I've been getting about 25-30k KM out of my chains. The last chain received almost no cleaning and lubing with only Dupont Teflon dry wax lubricant (no longer available, they changed the formula), which wasn't the longest lasting lube, but didn't fling off and which wasn't sticky, so it didn't attract grit.
I think that may be the most important factor in lubes - not sticky so they don't attract and hold grit and turn into grinding paste. Thinner lubes (like oil) that fling off will tend to take dirt with them, so that's no so bad, and is probably one of the reasons why people with chain oilers get such good life. Of course they also make a bit of a mess, although not as bad as the spooge that flings off and builds up from typical sticky chain lubes.
On my new Fazer I'm trying some Motul "chain paste". Not sure yet how well that will work out. It's a bit more fiddly to apply than I had hoped (it's in a squeeze tube with a brush on the end), since getting a straight shot at the inside of the links is difficult. If this stuff doesn't work out I will switch back to some sort of dry lube product, like BelRay SuperClean, the "PDL" stuff mentioned above, or possible this stuff, mean for bicycles, but seeming very similar to the original DuPont Teflon dry wax lube:
Finish Line - Bicycle Lubricants and Care Products - DRY Lube with Teflon®